How Millburn Girls Lacrosse Raised $700 and Got Game-Ready with a Custom Team Store
When Samantha P., coach for one of New Jersey’s top high school lacrosse programs, got frustrated with delays and high prices from her longtime supplier, she turned to Ares Sportswear—and it changed everything.
Samantha had previously used other companies for her team stores, but the experience left her aggravated. The turnaround was slow, the communication was lacking, and she didn’t want to put her team boosters in a position where they couldn’t fundraise effectively. She wanted something better for her players—and that’s when she found Ares.
After connecting with Tami from the Ares team, things clicked immediately.
“Tami was wonderful to work with,” Samantha said. “She made everything so easy, and I loved having one person I could trust to get it done right.”
A Team Store That Delivered Results
With Ares, Samantha was able to build a fully personalized online team store that raised nearly $700 in fundraising for her program—all while ensuring every player had their custom warm-up gear before the first game. Items arrived quickly and on time with each item bagged and labeled with the players’ names, eliminating any confusion and keeping everything organized. No frustration, no complaints. Just a smooth, personal experience from start to finish.
What Made the Store So Successful?
Samantha didn’t just build a store—she built momentum. Here’s how she made it happen (and how your team can, too):
- Daily digital reminders: She used Google Classroom to post daily countdowns to the store’s closing date, keeping the team engaged and aware.
- Booster & direct parent communication: She tapped into the parent email chain managed by the team boosters, to ensure that families knew how and when to place their orders. It was important to reach out to parents directly to drive orders and maximize participation.
- Wider school promotion: Samantha shared the store link with teachers and staff, encouraging them to support the team by buying t-shirts for Spirit Day.
This multi-channel approach created consistent buzz, made sure no one missed the deadline, and helped the store become a real community effort.
“Ares made it easy, personalized, and efficient,” Samantha shared. “I’m definitely coming back next season.”
Want to give your team the same winning experience?
Request more information and we’ll help you set up a custom store that’s simple, fast, and built to deliver.
